Our team

David Newbigging

Founder & Lead Consultant

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David is a senior level digital transformation expert and has worked in both local and central government, as well as law enforcement organisations.

With 20 years experience, his expertise in service design and solution delivery has enabled him to work on some high profile, cutting edge digital transformation projects and programmes which have played a crucial role in modernising government.

By using methodologies such as Lean and Agile, David delivers projects that meet strict compliance measures and can enable organisations to offer joined-up services that meet both user and business needs.

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Lisa Prosser
Lisa Prosser

Operations Manager

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Lisa is at the heart of Apprilis. A multi-skilled professional entrusted by management to provide leadership and mentoring across the collective staff base.

Along with continual operational support, which enables all projects to operate effectively and efficiently, Lisa obtained our ISO and Cyber Essentials Plus accreditations and ensures we continue to meet the requirements. She is “the engine behind Apprilis” working closely with our Founder to ensure the smooth running on a day-to-day basis. A qualified Accounting Technician (AAT) with a background in recruitment and mentoring, Lisa also holds a Level 2 Introduction to Counselling accreditation.

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prash motapothula
Prash Motapothula

Chief Technical Officer

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Prash is our solutions and technical chief, responsible for providing leadership and consultancy, through the development, operations, and the improvement of digital services for our clients.

He is an AWS certified solutions architect and helps to transform the way we and our clients use technology, data, and digital services, to ensure that we are seen as being at the cutting edge of truly transformative technology platforms and digital services.

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Rita Mascia

Head of Growth

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Meet Rita, a multilingual, seasoned pro in the bid game with over 23 years of experience scoring multi-million-pound deals. From government contracts to private sector gigs, Rita is a master at leading global teams, no matter where they’re located, and she’s a whiz at hitting tough deadlines. Plus, she’s got a talent for steering complex international partnerships through challenging hoops.

She’s also skilled at leading capture teams, handling multiple deals worth over £40m with ease. Rita is not just skilled—she’s certified at the highest level, ‘Professional’, by the Association of Proposal Management Professionals (APMP) where she is a past Board Member and Director of Certification. She’s also an official APMP UK mentor to others in the field.

You’ll find her sharing her insights regularly in Bidding Quarterly, where she’s a respected voice in the UK bidding community.

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Will Nicholson

Head of Partnerships

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Meet Will, our Head of Partnerships, boasting an impressive 17-year journey in the dynamic world of Technology recruitment. Will brings a wealth of experience, having navigated both corporate giants like Lego and Insightsoftware, as well as thriving for 15 years on the agency side, where he ascended to Partner level and even ventured into running his own consultancy.

With a gift for fostering complex relationships, Will excels in crafting tailored solutions for large organisations. His approach is not just about filling roles but about building teams through thoughtful consultation. From nurturing developers and project managers to guiding architects and CTOs, Will’s expertise spans various sectors, including prominent retailers, consultancies, and software vendors. He’s not just a recruiter; he’s a trusted advisor, ready to redefine your digital transformation journey.

Jackie Negus

Business Engagement Manager

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Jackie plays a crucial role at Apprilis in building strong relationships with customers and supporting partners. She also supports the team in managing and coordinating all new bid and tender content and submissions, liaising with staff and suppliers and using her extensive copywriting and organisational skills.

She is also hands-on writing business policies and statements as well as marketing and promotional content. Trained as a news journalist, Jackie spent two years in Los Angeles as Foreign Correspondent for Sky News, reporting live on breaking stories, current affairs – and from red carpet events. She also spent many years behind the camera as a television producer for Sky Cinema, working on projects including the Annual Academy Awards (OSCARS) and the Emmy Awards.

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Jackie Negus
Ratib Ahmed

Talent & Culture Lead

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With over a decade of expertise in talent strategy, Ratib is the driving force behind our diversity, equity, and inclusion efforts, as well as our public sector resourcing needs. And that’s just the beginning – he also skillfully oversees our respected ApprilisE3 (AE3) network.

Ratib brings a wealth of experience in scaling startups, small and medium-sized businesses, all the way up to enterprise-sized multinationals. His approach is both people and business-centric, focusing on organisational structure, talent operations, and acquisition.

He’s worked with a plethora of clients including HMRC, Cabinet Office, Home Office, DVLA, MoJ, MoD, GCHQ, NHS, Vodafone, eBay, Microsoft, RSA, Deel, Deloitte, PA Consulting, and MadeTech. Ratib’s expertise extends across various domains including Tech, Data, DevOps, Engineering (including AI), and Testing, as well as supporting clients with Product, Design, People, and Operations up to C-Level.

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liz hitchins
Liz Hitchins

Lead User Researcher, Designer & Accessibility Consultant

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Liz has over 25 years’ experience in the digital space, with over seven years’ experience in the public sector, driving forward the digital transformation of many departments.

She is focused on designing user centric digital products and services-taking the lead on accessibility, threading proven principles through design and code. Liz works in an agile, collaborative way and has worked in many industries including ecommerce, financial, pharmaceutical, creative, engineering and the public sector.

Liz specialises in Government Digital Services (GDS) projects for the public sector and has spent time as a GDS user research assessor.

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diverse, multi-skilled technical delivery team

Translating needs into viable solutions

Apprilis have a core staff of Principal and Senior Consultants and Associates. Specialities include Business Analysts, UX/UI Designers, Tech Architects, User Researchers, Front End/UI Developers, Full-Stack Developers, Programme Managers, Agile Coaches, Delivery Managers and Project Managers.

All of our technical staff are proficient in the Agile methodology.

If more resources are needed, then similarly experienced and appropriately qualified staff will be supplemented from our trusted network of Associates or our preferred resource recruitment suppliers. We have dedicated recruitment personnel and access to a tried and tested socially responsible recruitment agency, both of which enables us to meet urgent, short notice requests and find the right calibre of candidate required quickly. We undertake BPSS clearance on all candidates prior to starting.

Apprilis can embed employees directly into our customer sites- to offer direct best practice, advice and support, which blends industry experience with practicality.

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    Service design and business analysis tailored to your unique needs.
    Iterative user and client-centred research and interaction design.

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    Skills transfer, coaching, mentoring. Continuous Improvement and change management leadership services.
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    GDS Digital Service Standard compliant agile delivery.
    Design and build of gov.uk compliant sites.

    find out more about our client focused team

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    3 More London Riverside


    SE1 2RE



    1010 Cambourne Park

    Science and Technology Campus


    CB23 6DP

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    Apprilis Limited ©2024