Guided by these three fundamental principles, the Apprilis E3 (AE3 for short) ensures a consistent approach in our end-to-end behaviours, decision making, strategy, and delivery.
AE3 defines our commitment to our end users, the environment, and society we live in and serve.
Excellence is our benchmark. We are committed to delivering the highest quality in every project, big or small. Our dedication to continuous improvement and innovation drives us to exceed expectations consistently. From cutting-edge technology to meticulous attention to detail, we ensure that our solutions are not only effective but also exemplary. We take pride in our work and celebrate the successes of our clients as our own.
By promoting and embodying the principles of quality, innovation, ethical conduct, leadership, empowerment, and collaboration, our Social Value can make meaningful contributions that benefit society as a whole.
In today’s dynamic marketplace, engagement is key. We strive to create interactive, immersive experiences that captivate and connect. Whether through innovative digital campaigns, compelling content, or seamless customer interactions, we engage your audience in ways that inspire loyalty and foster long-term relationships. Our approach is collaborative, ensuring that every stakeholder feels heard, valued, and invested in the success of our shared endeavors.
By going beyond mere metrics, our Social Value Plan will contribute to discussions, education, and inspiration between individuals, communities, and businesses.
Empathy is at the heart of our operations. We believe that understanding the unique needs and aspirations of our clients and their customers is the cornerstone of building meaningful relationships. By putting ourselves in your shoes, we create solutions that are not just functional, but also resonate on a personal level. Our team listens actively and responds with tailored strategies that reflect your brand’s voice and values.
By taking a people, environment, and ethically focused approach to our strategy, decision-making, and overall interactions, we hit our Social Value targets whilst we deliver solutions for our clients.
At Apprilis, our purpose is rooted in people, powered by progress, and guided by principles. Our unique approach blends two powerful forces, the driving force of Apprilis to: Act Ethically. Empower Everyone. Evolve Everything and our foundational AE3 values of Excellence, Engagement, and Empathy. Together, they shape how we lead, work, and deliver impact.
This combined ethos is more than words it’s how we show up every day. It defines how we treat people, how we approach problems, and how we build technology that’s built to last.
At Apprilis, empathy drives our ethics, engagement fuels empowerment, and excellence powers evolution because that’s how transformation happens.
Learn about Apprilis’ origins, founded by David Newbigging, and how our mission is built on problem-solving, innovation, and lasting value. Recognised as a Tech200 company in 2024, Apprilis continues to shape digital transformation
Join Apprilis and become part of a team that values innovation, inclusivity, and professional development. Explore opportunities ranging from internships to leadership roles in digital transformation.
Sustainability is a fundamental value at Apprilis, not just a checkbox. As a carbon-neutral and B Corp certified organisation, we actively minimise our environmental impact and contribute to social and ecological well-being.